EchoAfrika Website

EchoAfrika Website

A full-stack editorial platform designed to amplify African stories with precision and control.

→Role: Design Engineering · Frontend · Backend · Seo
→Stack: Next.js · GSAP · Tailwind · Neon
→Year: 2026

The Problem

EchoAfrika needed more than a visual website. They required a full-standard digital platform capable of showcasing portfolio work, publishing long-form editorial content, and converting interest into booked client sessions—without diluting their cultural voice or aesthetic restraint.

The Strategy

I approached the project as an editorial system, not a brochure. The interface was designed to stay quiet while content carried weight. Underneath, the platform needed to empower the team to publish, curate, and engage audiences independently, without developer intervention.

The System

The website was built as a modular content platform with multiple operating layers: **Editorial Layer** — A structured blogging system allowing EchoAfrika to publish stories, thought pieces, and project narratives on demand. **Portfolio Engine** — Flexible project templates designed to present visual work, motion, and context without overwhelming the viewer. **Engagement Layer** — Integrated scheduling (Zoom / Cal.com) enabling clients to book sessions directly from the site, transforming attention into action. **Distribution Layer** — Social media integration to extend reach and ensure content flows seamlessly across platforms. Motion (GSAP) was used deliberately to guide reading rhythm, not distract from it, while performance-first rendering ensured accessibility and speed."
Frontend Layer
Data Layer
API Layer

Outcome

  • — Enabled EchoAfrika to self-publish projects and editorial content
  • — Increased client inquiries through direct booking workflows
  • — Strengthened brand authority through a calm, editorial presence
  • — Created a scalable foundation for content-led growth

Reflection

The success of this platform came from treating storytelling as a system. When creators control their narrative end-to-end, design becomes an amplifier—not the message itself.