AI Commerce Platform - Alpha's Baby Shop

AI Commerce Platform - Alpha's Baby Shop

A scalable commerce system where ads, AI, and POS data operate as one system.

→Role: Frontend · Backend · AI Integration
→Stack: Next.js · Convex · Tailwind · Shadcn · GSAP · OpenAI
→Year: 2025

The Problem

Alpha Baby Shop needed an eCommerce platform that could scale with paid acquisition. Products lived in a POS system, ads ran on Meta, and the website needed to respond dynamically to both. Manual product syncing, disconnected ad performance, and inconsistent catalog data were slowing growth.

The Strategy

I approached the problem as a connected system rather than a storefront. The goal was to unify POS data, ad signals, and on-site behavior into a single operational flow. AI was introduced selectively to assist with product enrichment, categorization, and performance insight—without removing human control.

The System

The platform was architected around three core layers: **Commerce Core** — Products are sourced directly from the POS via scheduled and event-based syncs, ensuring pricing, inventory, and availability remain authoritative. **Signal Layer** — Meta webhooks and pixel listeners feed real-time ad interaction data into the system, allowing the site to react to campaign context, product demand, and traffic intent. **Intelligence Layer** — AI services enrich raw POS data by generating product descriptions, normalizing categories, and surfacing insights on ad-to-product performance. The frontend consumes these layers through typed APIs, while motion and UI feedback (GSAP) reinforce state changes such as stock updates, promotions, and campaign-driven landing experiences."
Frontend UI
API Layer
Data Layer
AI Services
Before
After

Outcome

  • — Reduced time-to-market for new products synced from POS
  • — Improved ad-to-product relevance through Meta signal integration
  • — Increased catalog consistency and content quality at scale
  • — Created a foundation for campaign-aware shopping experiences

Reflection

This project validated that modern eCommerce is no longer just transactional. When ads, inventory, and intelligence operate as one system, the website becomes an adaptive interface—not a static catalog.